Mock up for CD Cover & AD

Pitch Feedback

In this lesson I done the pitch for the Cd cover and Ad. As a part of the feedback I have understood the font is best if it is simple like the mock but made bolder so that is easier to see which will be taken into consideration when doing my final print product.
 From the comments I have been able to deduct that the angle and pose from the mock up has been appealing to everyone and also suits the case studies that I have analysed. For the final print product I will want to copy this same pose as it also fits the conventions for a CD cover. I have taken under consideration that I wanted to have a studio shot as I said in the pitch but in the mock up I had a location shot.The image that I used for the mock up was take on the day of the video shoot which was done on the location. This was a part of the question that I asked the audience to be able to understand what would fit best for my audience. To conclude the feedback analysis I believe that I will choose to a studio shot for the cover and some location shot for the back of the CD as advised.

Pitch for CDs & ADs

Case Studies for CDS

Music Video Nothing Is Promised

Rough Cut

This is the rough cut of the work that we have done until this point which indicates the stage of our editing process. 

Team Meeting 2

Pre Production : Costumes, props and Makeup

Pre Production : Call Sheets

Pre Production : Copyright Clearence

To be able to use the song for Rihanna X Mike will made it to be able to inform them that we will be using their music for educational purposes.

Pre Production : Recce

Pre Production : Risk Assessment

Pre Production : Story Board Pt 2

Pre Production : Story Board Pt 1

This was our first attempt at making our story board, we all talked about the general idea of shots that we wanted to have and how we wanted to use them. We also planned out what would be the best order for all the shots. Hamda drew the pictures and we annotated the images so that they were easier to understand. 

Team Meeting

In this lesson we were explained what tasks we had to do for our Pre- Production. In my group we had to have a team meeting to be able to plan out what we will do to get the Pre- production finished. We discussed what we each of us wanted to do and we,

managed to divide tasks equally to be able to get it done by the end of the week.

Pitch Feedback

Pitch for Music video

Making the Pitch for Music

In this lesson we have began making the pitch for our music as we have now decided that we will use the Song Nothing is promised by Rihanna.
To create the pitch we have divided the tasks for this pitch that we have began creating and I have created the rough plot and the location.

Treatment Ideas

In my group with Leena and Hamda we decided to start brainstorming about all the ideas we had for our music video we all decided to start thinking about our case studies and the inspirations we had behind them. As we realised that we had different taste in music we all decided to put in our input of songs that we liked.
We spent this lesson looking for appropriate choices and came with a list of 5 ideas

• Blem - Drake
• Nothing is promised-  Rihanna x Mike Will Made It
• Something New - Zendaya
• Say it - Sevyn Streeter

Lip Synch Taster Part 2

In our group we used the song She Don't by Ella Mai, this was the first time we experimented with lip synching, filming and editing.




Strengths
- The editing for the video include a lost of quick cuts which is a feature of a many music video.
- The locations where used appropriately to the genre of the music that we chose


I think that our music video had high potential as the song that we chose was not complicated to incorporate the filming with the rhythm of the song. We were easily able to upload our clips onto Adobe Premiere and furthermore use the tools to be able to cut the clips.


Weaknesses
- Lack of clips
-Out of focus Clips
-Natural lighting not used to an advantage
-Out of synch with video


When editing the video we realised that we did not have enough clips that would be able to fit the 1 minute that we intended to do, this then lead to us not being able to finish the full video because some of the clips could not be used. In addition to this the clips were not as clear as they should have been because they were not in focus and as it was very sunny the lighting spoilt the images when the camera moved. The main difficulty we had was trying to match the music with the video lip synch.


I believe that when doing our actual music video we can improve or weaknesses by:
- Filming repeated shots
-Check that the camera is fully prepared to film (focus, white balance)

The lip synch taster Part 1

In todays lesson we filmed various shots of a 1 min extract of a song. The shots included a

• Close Up
• Mid shot
• Long Shot

These shots will be cut together to the rate and rhythm of the song chosen which we will the evaluate.

DSLR Camera Induction

In this lesson we were bale to learn how to use the DSLR cameras for our music videos. We learnt how to use the filming mode, how to focus the lens, controlling white balance an how to change the shutter speed.
This was useful as I now believe that it will be easier to film and get the highest of quality clips.
ISO SHUTTER APEWRTURE 150- (200-1600)
SHUTTER 1/50th
Aperture 3.51-221

 

Case studies: Music Videos

Production Schedule

Lil Uzi Vert - XO TOUR Life3

lyrics -

Countin' them bands, on my way to the top, 'til we fallin' over

[Chorus]I don't really care if you cry
On the real you should've never lied
Should've saw the way she looked me in my eyes

She said, "Baby, I am not afraid to die"
Push me to the edge
All my friends are dead
Push me to the edge
All my friends are dead
Push me to the edge
All my friends are dead
Push me to the edge

Location:
Football cage
Field
corridor
outside classroom






Shots
Long shot- field
Medium- lip synching
Close up -

Class Case Studies- Music Video

What are The conventions for a Music Video?

• 3-4 minutes
• Usually the visuals reflect the lyrics. - Ideas could be conceptive or abstract-
• A focus on the artist as a star    Eg- Low angle = High status
• Aspirational Costumes / Themes - Costume varies according to genre

"Authorage"- This is the stars distinctive style

• Fast cut rate editing
• Many shots
• The cutting rhythm needs to be in beat/ in synch with the music and lyrics
• Lip Synch - Performance ( Dancing, playing Instruments)
• Studio

Beyonce - "Single Ladies"

-Beyoncé is always framed in the middle

-Fades as transition

-Cutting rate is slow then speeds up

-Wide shots

-Themed costume  -Star had distinctive costume

-Lip Synch and Dancing

Ariana Grande ft. Iggy - "Problem"

-Many Repeated Close ups

-Varied shots angles and sizes

- Themes, 1980s,

-Studio

-SFX and projection

-Lip Synch and Dancing

-Ariana- Ditzy and Girly

-Iggy- Mature and tough

-"male gaze"

-Young Females