Class Case Studies- Music Video

What are The conventions for a Music Video?

• 3-4 minutes
• Usually the visuals reflect the lyrics. - Ideas could be conceptive or abstract-
• A focus on the artist as a star    Eg- Low angle = High status
• Aspirational Costumes / Themes - Costume varies according to genre

"Authorage"- This is the stars distinctive style

• Fast cut rate editing
• Many shots
• The cutting rhythm needs to be in beat/ in synch with the music and lyrics
• Lip Synch - Performance ( Dancing, playing Instruments)
• Studio

Beyonce - "Single Ladies"

-Beyoncé is always framed in the middle

-Fades as transition

-Cutting rate is slow then speeds up

-Wide shots

-Themed costume  -Star had distinctive costume

-Lip Synch and Dancing

Ariana Grande ft. Iggy - "Problem"

-Many Repeated Close ups

-Varied shots angles and sizes

- Themes, 1980s,

-Studio

-SFX and projection

-Lip Synch and Dancing

-Ariana- Ditzy and Girly

-Iggy- Mature and tough

-"male gaze"

-Young Females